Case study · Wholesale matcha supplier

We got a sample-based business 141 positive replies in 1 month.

A wholesale matcha supplier wanted cafés, bakeries and restaurants to try their product. We found the buyers, emailed them a sample offer, and 141 said yes. 16 of them converted.

Get the same for your business

The results

Four campaigns.
One month.

Screenshots straight from our Instantly dashboard. Add the four campaigns together and you get the numbers at the top of this page.

12,244emails sent
195replies
141positive replies = samples sent
16conversions
Campaign 1: 3,994 emails sent, 50 replies, 37 positive replies.
01 3,994 sent → 37 positive replies
Campaign 2: 3,322 emails sent, 76 replies, 55 positive replies.
02 3,322 sent → 55 positive replies
Campaign 3: 3,087 emails sent, 42 replies, 29 positive replies.
03 3,087 sent → 29 positive replies
Campaign 4: 1,841 emails sent, 27 replies, 20 positive replies.
04 1,841 sent → 20 positive replies

What came back

“We’d love
to try a sample.”

A few of the 141 positive replies. Buyers asked for the sample themselves, and every one became a sample in the post. Names and emails are blurred to protect the prospects.

Reply from a dessert business: I’d definitely be interested in trying a sample, and I’d love to learn about your wholesale options. Reply from a café: Absolutely we would love to try your product and see if there’s a possible partnership opportunity.
Reply from a French bakery: We’d love to try a sample. Could you please send me your wholesale pricing? Reply from a coffee business owner: I’d love to try your matcha. If you’d like to send a sample over, I’d be happy to look over your wholesale pricing. Reply from a tea business: Yes send it over with info please.

Your business

Can this work
for you?

If you have a sample you can send to people, yes. A free sample is the easiest yes in sales, and once someone has tried your product, they’re already halfway to buying. We’ll run the whole thing for you.

  1. 01

    We find the buyers

    We build a verified list of the businesses and decision-makers who could actually stock, use or resell what you make.

    → The right people, not a big list
  2. 02

    We offer them your sample

    Every email is personalised and written around one small ask: “Can we send you a sample?” It’s easy to say yes to, so people do.

    → Low-friction offer
  3. 03

    They reply, you ship

    We handle every reply and pass you the interested buyers with their details. You send the sample, and the product does the selling.

    → Samples out, orders in

Our guarantee

You don’t pay us anything
until we get you 20 leads.

We do the work first. Once you’ve had your first 20 leads, it’s simple pay-per-lead from then on, so you only ever pay for results.

Your turn

Got a sample?
Let’s send it.

Book a short call. Tell us what you sell and who buys it, and we’ll show you how we’d run this for your business.

Book a short call Free strategy call. Nothing to pay until your first 20 leads.